Print out the game cards ("problems" cards and "solutions" cards) attached.

Available versions: English, Lao, Khmer, French

1. Say: Where does a company's revenue come from? [customers].
2. Explain: no customer = no deal. We need to find what customers want to buy = business idea.

Explanation:

1. Some cards show a problem that people have.
2. Some cards show a solution to the problem = it can be a business idea.
3. Let's find out which solution goes with which problem (set of pairs).

Game:

1. Give each participant a card and ask them to find the matching card
2. Check if the pairs are correct (see below).
3. Stand in a circle - pairs together. Comment on the ideas.

What problems do you face in your community that could be turned into business ideas?

Discourage ideas that only come from the future entrepreneur (example: "I'm good at making baskets, so I'm starting a basket business"... even if no customers are interested, or if there are already many other people selling baskets)

No customer = no business (business). Look around and find out what people want = business idea!

1. WHO & WHAT: What a business sells = customer spend: The key question is: what will customers buy? = usually, if they have a problem or want to improve their lives, they are willing to pay. That's what this game is about = who needs what? Who = market/customers, what = product or service to sell?
2. CUSTOMERS: What this game aims to change: Think about customers, don't think about what you can do or what you like to do.
3. MARKET SHARE: What a business sells = customer spending: Encourage the search for sales ideas to customers who have money (e.g., selling products/services to middle- or upper-class people): this will really benefit your community.
4. Adapt the examples to make them relevant